Ururoa Clothing. Dad bod tees and fishing hoodies. See and feel the difference.

Hide your Gut and show off your Guns. While other brands may feel tight in all the wrong places, Ururoa Tees provide a confidence boost with their ample room around the stomach, and snug fit around the upper body and arms, enhancing your appearance and overall comfort. Our tees are designed to celebrate men who have a Dad bod!

Biodegradable and made from 100% cotton. Great for the environment. Unlike clothing made from plastics these shirts will break down over time. They wont shrink in the wash and hold their shape.

"Kaua e mate Wheke. Me mate Ururoa". Don't wait to die like the octopus, fight like the shark.

Maori Proverb talking about resilience

Ururoa Fishing Hoodies

Built for the Outdoors. Designed in New Zealand.

Stay protected and comfortable with Ururoa Fishing Shirts. Featuring UPF 50 sun protection, quick-dry, wind-resistant fabric, a hood and face mask for extra coverage, thumb holes to keep sleeves in place, and unique Māori-inspired designs. Made for every adventure on the water.