About Us

"Kaua e mate wheke, me mate Ururoa".

Don't sit waiting to die like the Octopus. Fight like the shark!

My name is Jason Woods and I am the founder of Ururoa Clothing. Ururoa is a Maori name from New Zealand and means the Great white shark. I started this brand because I am a father, and I saw that there is a need for customised clothing for Dad's. Men who have a developed a bit of a "Dad bod" but still want to look and feel great!

Dad bod tees have a bit more room around the stomach and are tighter fitting around the arms, shoulders and chest. I also believe in the sustainability of our environment and our tees are biodegradable and made from 100% cotton.

I see a future where we look after the planet for the future and for the next generation.